Ashi Mashi : Middle Eastern Healthy Snack

Ashi Mashi is a local middle east snack brand supporting Afghan refugees and local farmers with healthy, natural products. This redesign focuses on crafting a visual identity that reflects its values of empowerment, middle east snacks, and healthy. Inspired by middle east art and cultures, the new design aim to create a distinctive visual identity while telling Ashi Mashi’s unique story.